Podcast miniseries on New Foundation Farms
The podcast miniseries on New Foundation Farms by Koen van Seijen of Investing in Regenerative Agriculture and Food follows us as we are raising £20m to build a regenerative agrifood enterprise starting on 1,000 acres in the UK where we will set out to produce food and fibre in a way that supports soil, communities and health.
The podcast explores why we call it radically natural farming, why we focus on scale and vertical integration, and what a regenerative enterprise means to us.
This episode: Kirsty Saddler, using the power of storytelling and marketing to disrupt the agri food world
We hear from Kirsty Saddler, our Chief Marketing Office, about how her work has consistently been at the tension point between creativity and commerciality. This started in ad agencies and moved to fast growing food brand LEON, with the constant being her interest in brand purpose and meaningful impact. She shares her views on what being a regenerative agrifood brand can mean from transparent storytelling and pricing through to a food culture informed by the farm’s local community.
As with every episode, we are being radically transparent about our personal views and our learnings as we fundraise £20m to develop the UK’s largest regenerative farm. Our enterprise is designed to be fully regenerative and operate a field to fork model and Paul talks about what this can mean for any investor in terms of our equity offer, the returns and the impact over time.