While, typically, people think of farming as being about growing what we eat, it’s also about the fibres that we wear. Almost every fibre that forms the foundation of our clothing comes either from soil or oil (soil = cotton, wool, linen, silk etc.; oil = nylon, acrylic, polyester, spandex etc.).
Our mission is therefore about both food and fibre:
“To make agriculture part of the climate solution by catalysing the scaled transformation of farming to grow affordable, nutrient-dense food and high-quality fibre on regenerating soils.”