ALI MURRELL
“We’re taking this beyond the benefit corporation”
Ali originally studied biological science at Oxford before working in finance and later retraining at Cambridge University and achieving a distinction Business Sustainability Management as well as holding an Investment Management Certificate (IMC) and being a Certified Management Accountant (CMA)
In his time in finance Ali has worked across JP Morgan and held the position of Asset Allocation and Strategy - Portfolio Management at Cairn Capital.
Aside from being ridiculously qualified Ali also founded a swimwear company called Riz Boardshorts which has design and environmentalism at its heart as well as holding the position of Financial Director of Inherently Human, a sustainability consultancy focussing on human rights.
Ali brings this incredible wealth of knowledge, experience and purpose to new Foundation Farms and one of the first tasks he undertook was to re-write our Articles of Association to reflect the values of our business to be byond simple profit to include mission-aligned legal language.
Introduction film
PODCAST EPISODE #4
In this conversation with Glen Burrows, Ali Murrell explains his journey from studying biological sciences to working in finance at both Deutsche Bank and JP Morgan before becoming disillusioned with the lack of purpose beyond profit inherent in the system.
Sailing across the Pacific Ocean provided the space for realisation of his future which led, ultimately, to bringing a holistic mindset and purpose to his financial career and to New Foundation Farms.
The discussion also touches on how a business designed from the ground up to have real purpose written into its Articles of Association can not just generate profit but can pay forward positive impact in the process.